Beauty is a celebration, not a standard.
A single lip gloss, made in a small kitchen lab, grew into a full beauty brand. This is how it happened.
Born in a tiny kitchen lab.
Born in a tiny kitchen lab.
Born from a simple yet powerful idea (that beauty should be a celebration, not a standard), Smooche began as a small studio with one mission: to redefine how the world sees cosmetics. What started with a single lip gloss formula quickly evolved into a full-range beauty brand, from luscious lip plumpers to advanced brow serums.
Every product is thoughtfully crafted, combining high-performance formulas with skin-loving ingredients, designed for real people and real routines.
Makeup isn't a mask. It's a mirror.
Makeup is meant to reflect you, not disguise you. Our products are made to celebrate people, not change them.
Korean inspired performance formulas
Skin-loving ingredients
Ceramides, panthenol and glycerin in every formula. Fragrance-free, so nothing fights your barrier while the rest works.
High-performance formulas
PDRN, peptides, collagen and vitamin C, at levels that do something. Named on the box, never hidden in a complex.
Proven results on real skin
Backed by over 1,000,000 customers, 50,000 five-star reviews and data from independent panels run with real customers
Trusted by leading dermatologists worldwide
For years I watched patients go straight to injections and in-office treatments, when the right formulas would have carried them most of the way. Smooche uses what I look for: peptides, collagen, PDRN and other high-quality ingredients that actually make a difference.
Loved by customers. Backed by results.
Our formulas are built on ingredients backed by science, and we had them tested in an independent study by Citruslabs, so the numbers below come from real people using Smooche the way this guide shows you.
95%
Smoother-looking skin
of participants said their skin looked smoother after 8 weeks of daily use.
93%
Firmer-looking skin
of participants said their skin looked firmer after 8 weeks of daily use.
92%
Plumper-looking skin
of participants said their skin looked plumper after 8 weeks of daily use.
87%
Ready for makeup
of participants said their skin felt hydrated and prepped for makeup.
Over 50,000 5-star reviewsTrusted by 1,000,000+ women who finally found something that works
Eight hours later it still looked the same
watched it change color on the back of my hand and actually said what, out loud, in my kitchen. eight hours later it still looked the same. no orange. was not expecting that.
Verified buyer
My One-Bottle Fix
at my age i don't have time for a seven-step routine. this has everything in one serum. it sinks in fast, it's not sticky at all and my skin feels plumper right away. one step, morning and night, that's it.
Verified buyer
The One I recommend as a Makeup Artist
i'm a makeup artist, i've put every foundation on the market on someone's face. this is the first one i've watched glide over texture instead of sitting down in it. i'm 53 and i wear it myself now.
Verified buyer
Fresh And Bouncy, Never Sticky
i have mature skin and this glides on like butter. i press it into my face and neck and my skin looks plump, fresh and bouncy. no sticky feeling, so makeup goes right on top. i feel confident even with no makeup.
Verified buyer
The lines by my eyes are visibly softer
this is the first thing that actually worked for me. the lines by my eyes are visibly softer.
Verified buyer
This Ruined Other Foundations For Me
i was sure i got scammed until i kept rubbing it in and it turned into my perfect shade. i wore it a whole day: no patchiness, no cakey look, no oxidizing. it looks like my skin with a filter on it.
Verified buyer
Like I Just Had An Expensive Facial
it goes on white and matches my skin down to a t. one side was all redness, the other was glowing. it feels super lightweight and took me 10 seconds. i look like i just had the most expensive facial ever.
Verified buyer
It Doesn't Settle Into My Fine Lines
i'm 59 and the most important thing to me is that my foundation doesn't settle into my lines. i press the peptide serum in first, then the foundation blends seamlessly and covers redness. my skin still looks like my skin. i'm so impressed.
Verified buyerBestsellers
Shop all
4.8 (351,837 reviews)Color Changing Foundation
Reverse-time Peptide Serum
Ultra Peptide & Collagen Lifting Mask
Under-eye Reset Patches
Gua Sha
Face Roller
Color Changing Foundation
Reverse-time Peptide Serum
Ultra Peptide & Collagen Lifting Mask
Under-eye Reset Patches
Gua Sha
Face Roller
Liquid Blender Brush
Smooche Blender
Normal Lip Plumper
Extreme Lip Plumper
Peel-off Lip Stain
Luxury Lip Liner
Volume Lip Gloss
Join the Smooche family
Shop the collection and find the formulas made to celebrate you.
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Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident.
Smooche LLC
8605 Santa Monica Boulevard, PMB 44698
West Hollywood, CA 90069
United States
